A Gangster Move

In our last post, we outlined three more ways to maximize your current resources. They included:

• Revealing the soul of your business
• Breaking even to breaking the bank
• Standing up and standing out

Today, we'll highlight the final three areas you can focus on to maximize your current resources. They are:

• Presenting an offer they can’t refuse
• Upselling: “Would you like fries with that?”
• Avoiding the edge of the cliff

Presenting An Offer They Can’t Refuse

To stay ahead in the competitive HR tech market, you need to make it easier for your customers and clients to say “yes” rather than “no”. This can be achieved by eliminating all the psychological, financial, physical, emotional, and other roadblocks they present.

Eliminate perceived risks by offering warranties and guarantees that build confidence in your business and products/services. Be sincere and ready to honor these promises if your customer is unsatisfied. The quickest way to lose trust and business is by not fulfilling your commitments.

Upselling: “Would You Like Fries With That?”

Upselling is a classic strategy, but it's incredibly effective. Every time you sell a product or service, offer an add-on, upgrade, or complementary product. To succeed, these add-ons must complement the original purchase and enhance the overall value perceived by your customer.

For HR tech startups, consider bundling services like premium support, additional user licenses, or exclusive access to new features. These add-ons should feel like natural extensions of the initial purchase, making them hard to resist.

Avoiding the Edge of the Cliff

Regularly testing and measuring your systems, products, marketing methods, and all other aspects of your business allows you to spot problems early and avoid potential pitfalls.

Here are some specific areas to explore for potential improvements:

• Marketing strategies
• Sales copy
• Customer service processes
• Sales letters and presentations
• Employee-customer interactions

By examining these areas, you might discover opportunities to adjust pricing, offer incentives, or improve key processes, helping you better utilize your current resources.

This wraps up our series on how to maximize your current resources. Please reach out to me if you need assistance with any of these strategies.