What is a Market Segment vs Target Market

Here is a video walkthrough that may be useful to SMB business owners about a process to determine who is your ideal customer, Market Segments and how to engage their interest with your value proposition statement. This also helps you identify your Ideal Customer Profile or ICP. Feel free to reach out if you would like a pdf of the slides presented in the video. Send email to info@exposeyoursaas.com with subject “Market Segment” and if you would like to have a one on one chat about your particular wants, needs and/or pains, you can schedule a call here. www.calendly.com/profitadvisors

Your Market Segment

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