Turn Prospects into Customers… Because Who Needs Sleep Anyway?

Alright, gather ’round, dear readers! Today, we’re delving into the magical world of turning prospects into customers faster than you can say “marketing jargon.” Buckle up, because we’re about to transform your business game from ‘meh’ to ‘oh, hell yeah!’

The Unholy Trinity: Inviting, Informative, Enjoyable

Customers shouldn’t be questioning their life choices after buying from you. Unless, of course, they decided to become professional cat jugglers. In that case, they’re on their own.

Dealing with Buyer’s Remorse: A Drama in Two Acts

Ah, buyer’s remorse, the Shakespearean tragedy of the consumer world.

Act 1: Offer a refund, no questions asked.

Act 2: Throw in a bonus or free gift. Boom! You’re not just a business owner; you’re a wizard, calming remorseful souls with your magical gestures. Trust earned, crisis averted……….  Referrals anyone?

The Dozen Ways to Woo Your Wallet Warriors

Special Price Shenanigans: Test the market like a scientist experimenting with explosions.

Sob Story Discounts: Lower prices for that tax bill, kids’ braces, or your existential crisis. Customers love a good sob story.
Referral Bribes: Incentivize word-of-mouth because who needs real advertising when you have friends?
Trust-Building Tiny Products: Start small to build big trust. Like a financial fitness trainer for your customers.
Package Deals Extravaganza: Buy one, get a hundred free! Okay, maybe not a hundred, but you get the idea.
Discounts for Commitment: Convince them to commit like it’s a lifetime Netflix subscription.
Urgency Incentives: Act now, and we’ll throw in a rusty spoon! Just kidding, more like longer warranties and free bonuses.
Finance-o-mania: Because who pays for things upfront anymore?
Bonus for Payers in Full: Cash is king, and kings deserve bonuses.
Fancy Packaging Circus: Make your product look so good they’ll think it’s made of unicorn tears.
Name Your Price, Because Why Not: Let the customers play the pricing game. Spoiler: You win.
Comparison Tools Galore: Because nothing says “buy me” like a good old spreadsheet.
Upgrade, Baby, Upgrade: Convince them they need something shinier and newer.
Educate or Die Trying: Bombard them with information until they beg for mercy or buy something. Whichever comes first.

Remember the wise words of Jay Abraham, the Yoda of Marketing: “By making it inviting, easy, informative, non-threatening, educational, inspiring, and fun to do business with you, you’ll loft your company above the competition.”

You are a business OWNER for a reason. You can work with those you want to work with as Clients, Prospects, Partners, employees etc etc.

Need more wisdom? Keep coming back for additional weekly Wisdom or for exclusive access to the marketing treasure trove. Because who wouldn’t want advice from someone who spends much of their time snarking about it on the internet?

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